Our Sole Purpose

The mission of Global Registration Services, Inc. is simple: to create and offer proprietary services to the bedding & furniture industry (manufacturers, importers, distributors, retailers, state departments, officials & inspectors) that will reduce and avoid unnecessary costs, add and increase efficiencies, save time and help create a compliant marketplace.

Solid Background

Global was established in 2003 by Rocco Bruno, Jr., the owner of American Law Label, Inc., a printer of law labels since 1985, along with the support of the International Association of Bedding & Furniture Law Officials (IABFLO). Rocco has been an Associate Member of this organization since 1991. His family has been in the printing business since 1963.

Our Partners

We have partnership programs or have provided advice or assistance for Walmart, Bed Bath & Beyond, Ikea, Pier 1 Imports, Target, Home Decorators Collection, Costco and more. These affiliations were possible through decades of experience in the law label industry which makes Global Registration Services, Inc. the industry’s most reliable resource for law labels & registration.

Compliant Marketplace

With GRS leading the industry we can ensure that manufacturers' and importers' products are properly registered, retailers are assured that the products they buy and sell in their stores are compliant and will not be subject to fines and off-sales and state departments are confident that GRS documents completed on your behalf are submitted accurately with the proper funds.

Our Key Team Members

Founder and President

A south side Chicago native, Rocco grew up in a diverse neighborhood from which strong friendships still exist. He took over management of family owned American Law Label, Inc. straight out of college in 1988 and in 2003 saw a natural evolution to offer the industry's first registration service of its kind. Rocco and wife Bea relocated their family and businesses to Tucson, AZ in 2008. With nearly 30 years of experience and knowledge in the law label and compliance arena, established relationships with state officials and a strong team behind him, he is driven to offer valuable premier solutions to the industry. He also strongly believes in continually improving those solutions for the success of his business and the businesses of GRS clients. Rocco enjoys motorcycle riding and 70s music. He is also into fitness and is an advocate of organic eating and healthy living.

Co-Founder and Vice President

A native of Poland from a town near Krakow, Bea moved to the U.S. on her own at 21 with an accounting degree and no understanding of English…but lots of hopes and dreams. Taking English at night and also working as a nanny and bartender, Bea quickly established her independence and eventually became an American citizen. Today, as a successful independent representative of Isagenix, a high end nutritional system, she is passionate about helping people transform their lives through healthy eating and fitness. Business owner, wife and mom, she also likes motorcycle riding…enjoys horseback riding…and loves the beach! She and Rocco are parents of 2, Olivia Milan and Angelo Rocco.

Director of Strategic Initiatives

Jay comes to GRS with an amazingly diverse career background – manufacturing, non-profit, financial and operations consulting, education, public relations and former President/CEO of a multi-million dollar global company. Jay’s success comes from blending high-integrity, relationship focused leadership with business savvy and expertise. Jay is a life-long Chicagoan and an active sports guy who enjoys basketball, biking and snow skiing along with traveling and watching his daughter play college volleyball and his high school son play basketball and volleyball. Jay is married to his college sweetheart Sue and they live in Glen Ellyn, IL.

Director, Operations & HR

A native Tucsonan (pronounced "two-sew-nan"), Deven is passionate about organizational growth, team development, and one-of-a-kind business opportunities – all while employing data driven decision making! An applied academic at heart, he recently completed an M.S. in Applied Psychology, with a focus in Industrial-Psychology and Evaluation Research. When Deven isn’t in the office or finding new “dataviz” techniques, he’s spending time with his lovely wife, Marissa and their two dogs, Quinn and Theodore!

Office Manager

Ashley, an Indiana native and true Midwesterner, moved to Arizona in 1997. In 2011 she was hired as GRS’s first employee and has since become a very valuable asset to the business having learned everything about registration first hand from Rocco. Ashley is very focused on customer service and resolving issues promptly. She is meticulously detailed and organized. She loves to read and enjoys escaping the desert heat to camp, get out on the water and go off-roading. Ashley and her wonderful husband share a passion for American football, good food and spending lots of time with their 3 sons and the family’s dogs

Compliance Specialist

Ashley is native to Tucson, AZ and enjoys taking advantage of the great Southwest weather and spending time with family. When she isn’t in the office or with family, she’s snapping photographs of landscape or family portraits. Whether you’re a longtime client or new to the licensing world, Ashley prides herself in delivering exceptional customer service and training others to do the same!

Zenia De La Vara
Assistant Compliance Specialist

A native to Barcelona, Zenia moved to the U.S. when she was fourteen. After spending some time in New York, she settled in Tucson, Arizona, where she enjoys the hot weather. A dedicated employee, Zenia aspires to promptly help every customer and prides herself in being exceptionally goal oriented and self-motivated. Outside of work, Zenia spends her time prepping for bodybuilding, volunteering at a homeless shelter, and playing soccer. She also loves cheering on her favorite team, Barcelona F.C.!

Assistant Compliance Specialist

Rachel, a true West Coast gal, moved to Tucson in 2016 after living in Nevada for six years! A native of Southern California, she obtained her B.A. in History, with a minor in Museum Studies, at the University of Nevada, Reno. Rachel prides herself in attention to detail and desires to get every job done accurately. Outside of work Rachel enjoys cooking for friends and family, Irish dancing, traveling, and spending time with her cat, Kitty.

Accounts Payable

Born and raised in Tucson, Rachel began her bookeeping career over 20 years ago with a CPA that saved her from the real estate industry. The organization and attention to detail and precision are a few of the reasons she enjoys doing what she does. Personally, she is a proud and blessed wife, mother of an 8 year old daughter and two dogs. Every chance she gets she enjoys traveling, boating and water sports, snow skiing in the mountains and spending precious time with family and friends.


Since his first job at age 14, Jeff has always been fascinated by the world of business and has had a keen desire to learn as much as he can about all aspects of it. His accounting background, and training as a Certified Management Accountant, has provided a fantastic foundation from which to build and expand into other areas of the business world. Over his career, he’s been personally involved in start-up, turn-around and high-growth businesses, from solo-professional service businesses, to medium sized retail businesses, to national and large multi-national manufacturing companies, as well as the franchise world. Most of his 35+ years of experience is at the senior management or owner level.


Why Choose Us ?

  • GRS was the first company of its kind in the world to offer registration services back in 2003
  • We have properly registered over 3,000 companies
  • There are currently over 750 factory URNs in continuous compliance with our License Management and Guaranteed Compliance services
  • GRS has invested hundreds of thousands of dollars in website and back-end infrastructure to accommodate our growth
  • We have been a member of IABFLO since 1991 and have tight relationships with many of the state departments and officials
  • We can truly take the hassle of registration out of your hands and manage it yearly so you can focus on more important aspects of your business