Our Sole Purpose

The mission of Global Registration Services, Inc. is simple: to create and offer proprietary services to the bedding & furniture industry (manufacturers, importers, distributors, retailers, state departments, officials & inspectors) that will reduce and avoid unnecessary costs, add and increase efficiencies, save time and help create a compliant marketplace.

Solid Background

Global was established in 2003 by Rocco Bruno, Jr., the owner of American Law Label, Inc., a printer of law labels since 1985, along with the support of the International Association of Bedding & Furniture Law Officials (IABFLO). Rocco has been an Associate Member of this organization since 1991. His family has been in the printing business since 1963.

Our Partners

We have partnership programs or have provided advice or assistance for Walmart, Bed Bath & Beyond, Ikea, Pier 1 Imports, Target, Home Decorators Collection, Costco and more. These affiliations were possible through decades of experience in the law label industry which makes Global Registration Services, Inc. the industry’s most reliable resource for law labels & registration.

Compliant Marketplace

With GRS leading the industry we can ensure that manufacturers' and importers' products are properly registered, retailers are assured that the products they buy and sell in their stores are compliant and will not be subject to fines and off-sales and state departments are confident that GRS documents completed on your behalf are submitted accurately with the proper funds.

Our Key Team Members

Founder and President

A south side Chicago native, Rocco grew up in a diverse neighborhood from which strong friendships still exist. He took over management of family-owned American Law Label, Inc. straight out of college in 1988 and in 2003 saw a natural evolution to offer the industry's first registration service of its kind. Rocco relocated the businesses to Tucson, AZ in 2008. With nearly 30 years of experience and knowledge in the law label and compliance arena, established relationships with state officials and a strong team behind him, he is driven to offer valuable premier solutions to the industry. He also strongly believes in continually improving those solutions for the success of his business and the businesses of GRS clients. Rocco enjoys motorcycle riding, 70s music, fitness, and is an advocate of organic eating and healthy living.


A native Tucsonan (pronounced "two-sew-nan"), Deven is passionate about organizational growth, team development, and one-of-a-kind business opportunities. His background in industrial-organizational psychology, evaluation, and data management means he specializes in leveraging evidence to inform practice — all while keeping relationships front-of-mind! It’s through this person-centered approach that Deven inspires team collaboration and foster long-lasting client partnerships. When Deven isn’t in the office or using data to improve practice throughout the community, he’s scoping out local beer, burritos, and hiking spots (not necessarily in that order). He also serves on several community-based boards, including Kiernan’s Kindness and Arizona Evaluation Network.

Office Manager

Ashley, an Indiana native and true Midwesterner, moved to Arizona in 1997. In 2011 she was hired as GRS’s first employee and has since become a very valuable asset to the business, having learned everything about registration firsthand from Rocco! Ashley is extremely focused on customer service and resolving issues promptly. Her meticulous organization skills and attention to detail help her balance multiple tasks at GRS. Outside of work, she loves to read and enjoys escaping the desert heat to camp, get out on the water and go off-roading. Ashley and her wonderful husband also share a passion for American football, delicious food and spending time with their 2 sons and the family’s pets.

Subscription Services Manager

Madelyn Ufford (“Maddie”) is the Subscription Services Manager, overseeing the Monitored Services and Retail Compliance departments. She provides account assistance as well as license and compliancy advisement to factories, importers, and retailers. Maddie is passionate about customer-relations, business development, and loves the challenge of pursuing growth and improving process efficiency. Maddie is proud to call Tucson home where she lives with her husband, daughter, and dog. In her free time, she enjoys spending time with friends and family (preferably poolside with a beer) and doing the Mickey Mouse Clubhouse “Hot Dog Dance” with her toddler!

Documentation and Communications Coordinator

Rachel works in the Monitored Services department and oversees processing paperwork for all License Management and Guaranteed Compliance customers. She also creates and writes the newsletters and marketing content for GRS and American Law Label. She prides herself in being detailed-orientated and enjoys brainstorming new ways to improve workflow within her department. Rachel obtained her Bachelor of Arts in History, with a Museum Studies minor, at the University of Nevada, Reno. She is currently working towards her master's degree in Library and Information Science with an emphasis in Archival Studies at the University of Arizona. In her personal time, Rachel enjoys cooking for friends and family, playing video games, Irish dancing, and attempting her hand at gardening. She is often fueled by chocolate chip cookies and Barry’s tea.

Documentation Coordinator

Zenia was originally born in Barcelona, Spain then moved to the U.S. and eventually settled in Arizona as a child. She is a professional and dedicated member of the GRS team, always making it her mission to promptly accommodate every customer’s needs. Zenia primarily works in our New Registration department, where she helps customers get properly registered in the necessary states. She prides herself in being a team player that is exceptionally goal-oriented and self-motivated. Outside of work, Zenia loves to travel whenever the opportunity is available. She also enjoys reading, fitness, spending time with family & friends and cheering on her favorite soccer team, Barcelona F.C.!

Documentation Assistant

Another Tucson native, Hayden assists the Monitored Services Department with day-to-day tasks and works “behind the scenes” to ensure that the daily workflow runs smoothly and accurately. Since graduating from the University of Arizona with a B.A. in Creative Writing, he has expanded his professional repertoire by working in copy editing, banking, compliance, and internal auditing. Outside of work, Hayden unapologetically lives the nerd’s life and enjoys writing, cooking, playing video games, running Dungeons and Dragons campaigns, and voice acting. His favorite animals are sloths and wombats, and he hopes to one day hang out with at least one of these creatures.

Law Label Expert

Rick has worked in the print industry for 18 years, 14 years in Phoenix and 4 years in Tucson. Rick enters print orders, design labels, formats the artwork and sends the files to the press. He also coordinates the shipping for American Law Label. He enjoys working with customers to determine the information needed for labels and works diligently ensure the labels we print are compliant. In his spare time, Rick repairs and restores vintage tube radios. He also collects antique and vintage books on Southwestern history.

IT Services

Paul is a professional technology leader with more than 25 years’ experience providing consulting and application development services. His extensive corporate experience, coupled with a BS degree in Computer Science and an MBA, provide him with strong problem-solving skills and business acumen. Since 2015, he has been a trusted partner who has helped Global Registration Services advance our strategic use of technology to pursue growth opportunities.
He currently manages all the tech aspects of the GRS’ strategy to ensure alignment with our business goals. In addition to leading the full software development lifecycle for Global, his team’s responsibilities include monitoring system infrastructure, quality assurance, and managing data protection processes to ensure proper/efficient system function. He oversees the design principles, architecture, deployment, and maintenance of GRS’s modern cloud-based product platforms and virtual environments. Paul is the co-author of a Microsoft technology book, published by Packt in January 2021, and available for purchase on Amazon.

Strategic Initiatives

Jay comes to GRS with an amazingly diverse career background – manufacturing, non-profit, financial and operations consulting, education, public relations and former President/CEO of a multi-million-dollar global company. Jay’s success comes from blending high-integrity, relationship focused leadership with business savvy and expertise. Jay is a life-long Chicagoan and an active sports guy who enjoys basketball, biking and snow skiing along with traveling and watching his daughter play college volleyball and his high school son play basketball and volleyball. Jay is married to his college sweetheart Sue and they live in Glen Ellyn, IL.

Financial Operations & Strategy


Why Choose Us ?

  • GRS was the first company of its kind in the world to offer registration services back in 2003
  • We have properly registered over 3,000 companies
  • There are currently over 750 factory URNs in continuous compliance with our License Management and Guaranteed Compliance services
  • GRS has invested hundreds of thousands of dollars in website and back-end infrastructure to accommodate our growth
  • We have been a member of IABFLO since 1991 and have tight relationships with many of the state departments and officials
  • We can truly take the hassle of registration out of your hands and manage it yearly so you can focus on more important aspects of your business